Email Marketing Services
You can use email marketing services for your business by sending emails in order to acquire new customers or persuade existing customers to make a purchase, such as by advertising special rates or a sale or by providing detailed information about a product you think would suit their needs. Email marketing services can also be used to build loyalty in your current customer base and are a perfect way of encouraging repeat business.
Search Engine Optimisation
Search Engine Optimisation (SEO) is about improving the volume and quality of traffic to your website. SEO gives your site “web presence” by optimising pages so that, when a potential customer performs a search, your business will appear higher in the search results listing, making it more likely that you will be contacted before your competitors. Pages can be optimised for global searches, local searches, image searches, video searches, or industry-specific searches. Basically, SEO uses the knowledge of how search engines work, and the way people search, to benefit your business.
Social Media Services
Social media is something on everyone’s lips today, but what about the management of it? Social media is a free resource and one of the best ways to get the word out about a product, service, or company when used correctly.
There are two primary ways that social media management is used. The first is through the social media itself. Aspects such as RSS feeds, sharing, user rating and polling, etc. have the power to involve your customer base in way that is virtually unprecedented. You can get opinions, ask for recommendations, explain product functionality, and really add a face and a personality to your business. Social media may also be used in a promotional way through activities such as blogging, commenting on blogs, participation in discussion groups, updating social networking profiles, etc.